Sunday, 20 September 2009

How Manchester uses Twitter

Manchester SEO - Twitter in ManchesterThe use of Twitter as a marketing and communication tool has been well documented. Here are four ways Manchester companies and bloggers are using Twitter in order to promote, learn and collaborate.

Sharing Knowledge

Twitter allows users to broadcast information. At the risk of sounding like an iPhone advert - any information. Members of the Twitterati can share news, opinion and anecdotes with a number of followers. In any one moment of the day, an individual can have access to a wealth of new information they may never have discovered without the service.

A Manchester example:

As an SEO copywriter, I'm always interested in the opinions and views from peers in the field. Twitter gives me the opportunity to absorb information and advice from a number of SEO and social media professionals in the community (and from around the UK). Blogs from the likes of local writers such as Andrew Nattan, Kieron Hughes and Julia Shuvalova provide topical and insightful discussion into both the SEO and social media industry.

Business Promotion

Cost-effective promotion has never been easier than on Twitter. Within a few keystrokes and a quick left click on a mouse, an organisation can quickly advertise products and events on a massive scale.

A Manchester example:

There are many Manchester tourism groups which artfully use Twitter to this end. Creative Tourist, Visit Manchester and Urbis museum all regularly tweet about exhibitions and events around the city.

Most recently, tweets from the Piccadilly Manchester account advertised a series of events – Platform 4 Piccadilly – which took place in Manchester City Centre last weekend.

Picadilly Manchester Twitter - Manchester SEO blog
Which inspired me to hop on a 42 bus – braving the start of Fresher's week – to take these photographs and share them on Twitter.

Piccadilly puppet - Manchester SEO blog

Picadilly free running - Manchester SEO blog
Additionally, this act of third-party promotion can create a ripple effect - spreading a campaign across a Twitter community and thereby raising awareness (and visitor numbers).

Industry Events

Twitter gives a user access to countless different communities – SEO groups, social media collectives and local bloggers. Many of these collectives hold regular gatherings which allow individuals to meet up, discuss news in the industry and socialise over a few beers.

A Manchester example:

There are a number of Manchester SEO and social media meet ups around the city. Northern Digitals, Geek Up, Manchester Digital and Manchester Blogmeet are just some of the blog and industry groups which regularly hold events for anyone with an interest in the industry.

Social Media Cafe Manchester holds a monthly meeting, the latest at the BBC, which features seminars and light-hearted debate.

This event, like many others around Manchester, gives Twitter users the opportunity to meet each other, discuss ideas and collaborate.

Self Promotion

Twitter offers users the opportunity to self-promote. Individuals can plug blogs, services and goods in their 140 characters. Twitter has been used to advertise products which would normally rot away on Amazon Marketplace, find a date for an evening and direct traffic to a blog.

A Manchester example:

Twitter has provided the vast majority to traffic to this SEO blog. Over the site's lifetime, 31 per cent of visitors have entered from links posted and retweeted on Twitter.

This promotion acts as a low-level targeted advertisement. The vast majority of my followers have an interest in SEO/social media and work in the Manchester SEO community. The nature of Twitter allows me, in the same way Manchester tourism companies use the service, to promote posts to the appropriate audience. These entries can be read and commented on accordingly.


Feel free to comment about this post.

1 comment:

  1. I love that you're enjoying Twitter, so am I, but you should know that the author of the NatHistoryWhale account doesn't work for the museum.