Indeed, this is the first time that many have had the opportunity to listen to the calming sounds of the humble vuvuzela.
These viewers have never been on Twitter.
Since its creation in 2006, Twitter has always been a haven for the vuvuzela. Sadly, these vuvuzelas aren't of the colourful trumpet variety, but rather profiles which have a number of similar qualities to the instrument; accounts which do nothing but repeatedly drone on the same dull note. One constant, dreary B♭ of self-promotion.
"Check out our services."
"Have a look at our fantastic services."
"Phone us to ask about our fantastic products."
"Our products and services are fantastic. Check them out."
It's enough to make you beg for a fail whale.
Twitter isn't the place for a vuvuzela. It's a channel perfect for a full brass band; a concert hall which begs for a medley of team news, blog posts, photographs and conversations. A stage suited for a cresendo of interaction and brand awareness.
So, put your vuvuzela back in the box.
Because unlike the World Cup, people aren't going to put up with the din just to see out the final whistle.